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The aim of this project was to create a range of bags inspired from an existing product of an existing brand. I chose to take inspiration from Play Doh, the brand every child has fond memories of.
The following is the research mindmap of the Parent company Hasbro and then of Play Doh itself. This was done to understand the brand, product better and understand their visual language.
After research, the design brief was: To create a range of bags that are flexible,expandable and form changing.
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Ideation Phase:
Final Concepts
Final Design: The Infinite was made for the ever changing needs of the consumer. It is a convertible bag that has infinite form possibilities. It is basically a sheet with grooves that enable many different folds. The bag can be as small as a clutch or as large as a tote.
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